It does. Really.
Look at this Twitter:
Alright, back to work everyone! It's World Ocean Day! Everybody do your part! #BPrebrand with picture
I don't know what all this fuss is about. BPCares. It really, really does. I mean it timed its twitter and the 50th day of this oil spill to fall exactly on World Ocean Day. Not just any company can do that you know.
If that moving tribute to the world's oceans didn't move you, well, hang on. I have more for you below the fold.